{"id":2288,"date":"2024-08-01T11:00:30","date_gmt":"2024-08-01T11:00:30","guid":{"rendered":"https:\/\/tradetrovex.com\/index.php\/2024\/08\/01\/taco-bell-to-roll-out-ai-drive-thrus-at-hundreds-of-stores\/"},"modified":"2024-08-01T11:00:30","modified_gmt":"2024-08-01T11:00:30","slug":"taco-bell-to-roll-out-ai-drive-thrus-at-hundreds-of-stores","status":"publish","type":"post","link":"https:\/\/tradetrovex.com\/index.php\/2024\/08\/01\/taco-bell-to-roll-out-ai-drive-thrus-at-hundreds-of-stores\/","title":{"rendered":"Taco Bell to roll out AI drive-thrus at hundreds of stores"},"content":{"rendered":"<p>US fast food giant Taco Bell is expanding the use of artificial intelligence to take orders at hundreds of its drive-thrus.<\/p>\n<p>The voice <strong>AI<\/strong> system \u2013 which interprets customers\u2019 orders based on voice recognition \u2013 has been in development for more than two years.<\/p>\n<div class=\"sdc-site-outbrain sdc-site-outbrain--AR_6\">    <\/div>\n<p>The Mexican-themed chain is already operating the system at more than 100 sites across 13 US states.<\/p>\n<p>Taco Bell\u2019s parent company Yum! Brands \u2013 which operates other chains including <strong>KFC<\/strong> and Pizza Hut \u2013 says it is designed to improve the accuracy of orders, cut waiting times, and reduce the effort for staff.<\/p>\n<p>It plans to deploy the AI technology to hundreds of stores by the end of 2024, while five KFC restaurants in Australia are testing voice artificial intelligence.<\/p>\n<div class=\"ad ad--teads\">        <\/div>\n<p>Yum! Brands\u2019 chief innovation officer Lawrence Kim said she is \u201cconfident in its effectiveness in optimising operations and enhancing customer satisfaction\u201d.<\/p>\n<p>But voice AI has not been a universal success \u2013 rival <strong>McDonald\u2019s<\/strong> recently <strong>removed the technology<\/strong> from more than 100 restaurants.<\/p>\n<p>It received customer complaints about orders, with some uploading videos online to share their mix-ups.<\/p>\n<p>Examples included a dessert being topped with bacon, and a drive-thru assistant adding $211 (\u00a3166) worth of chicken nuggets to an order.<\/p>\n<p>The McDonald\u2019s trial was based on a partnership with IBM and the fast food company now plans to turn to other suppliers instead.<\/p>\n<p>Even so, there is huge interest in artificial intelligence according to the US-based trade body, the National Restaurant Association.<\/p>\n<p>It reports that \u201c16% of operators plan to invest in artificial intelligence integration including voice recognition in 2024.\u201d<\/p>\n<p>Other US brands like Wendy\u2019s, Dunkin\u2019, and Checkers have extensively tested AI ordering.<\/p>\n<p>Meanwhile in the UK, there is little adoption of voice AI, although Popeyes is testing the technology at a small number of drive-thrus.<\/p>\n<\/p>\n<div>This post appeared first on sky.com<\/div>\n","protected":false},"excerpt":{"rendered":"<p>US fast food giant Taco Bell is expanding the use of artificial intelligence to take&hellip;<\/p>\n","protected":false},"author":0,"featured_media":2289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-news"],"_links":{"self":[{"href":"https:\/\/tradetrovex.com\/index.php\/wp-json\/wp\/v2\/posts\/2288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradetrovex.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradetrovex.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/tradetrovex.com\/index.php\/wp-json\/wp\/v2\/comments?post=2288"}],"version-history":[{"count":0,"href":"https:\/\/tradetrovex.com\/index.php\/wp-json\/wp\/v2\/posts\/2288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tradetrovex.com\/index.php\/wp-json\/wp\/v2\/media\/2289"}],"wp:attachment":[{"href":"https:\/\/tradetrovex.com\/index.php\/wp-json\/wp\/v2\/media?parent=2288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradetrovex.com\/index.php\/wp-json\/wp\/v2\/categories?post=2288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradetrovex.com\/index.php\/wp-json\/wp\/v2\/tags?post=2288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}